While my background is in product design, Iāve always been drawn to the visual side of designācrafting high-end interfaces, shaping digital identities, and making complex products feel intuitive and engaging. Now, Iām actively transitioning into visual & brand design, bringing with me a structured, product-oriented mindset that helps me create visually compelling, strategically impactful work.
For the past four years, Iāve worked as a product designer, focusing on B2B SaaS platforms and complex digital experiences. Most recently, I was a product designer at Vertice, a B2B SaaS company that raised $100M in funding and grew from 40 to 200+ employees during my time there.
While my primary role focused on product design, my design lead consistently recognized my strengths in UI and visual design. Whenever a visually demanding task aroseāwhether for product interfaces or occasionally marketing assetsāhe would turn to me over other product designers, knowing that I had a strong eye for detail, layout, and aesthetics.
Now, Iām taking the next step in my career and fully embracing the visual side of designābranding, marketing, and UI-driven storytelling.
ā A deep understanding of UI designā I understand the complexity and meaning behind SaaS interfaces and can transform them into compelling visual stories.
ā Strategic design thinking ā I donāt just create visually appealing work; I think about how it influences user perception, engagement, and conversion.
ā A product-first mindset ā I approach branding and visual storytelling with the same problem-solving attitude as I did in product design: Does this design serve the user and business goals?
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I acknowledge that I donāt yet have professional experience in brand and visual design, but Iām confident in my ability to learn quickly if given the opportunity. I already possess the essential skillsāstrategic and analytical thinking, a strong visual eye, and a deep understanding of UI principles. I thrive in fast-paced environments and am always eager to expand my expertise to deliver impactful design solutions.
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In my spare time, I enjoy yoga, Brazilian jiu-jitsu, and dancingšŗ. Iām also a huge fan of animation, and one day, I hope to create my very own animated movie š¤©
Iād love to hear from you! Feel free to connect with me on Linkedin or reach out via email at [email protected]